Hasselblad has introduced two new cameras to its H System of medium format cameras. First comes the H4D-60 with a 60MP sensor. It features the 'True Focus' AF system that can measure the movement of the camera when recomposing after focusing to ensure that focus remains on the target - a system Hasselblad calls Absolute Position Lock. Along with the H4D-60, the company has also launched the H4D-50 with a 50MP sensor, replacing the H3DII-50. The H4D-60 will start shipping from November 2009 at a retail price of €28,995 and the H4D-50 will ship in the first quarter of 2010 at a retail price of €19,995.
Hasselblad launches new H4D high-end DSLR, featuring revolutionary True Focus functionality.
September, 2009: With the release of the new H4D-60, the first H4D camera and most recent addition to the Hasselblad H System, Hasselblad marks the beginning of a new chapter in the history of medium format DSLRs. The H4D-60 will feature True Focus with APL (Absolute Position Lock), making auto-focus substantially easier and more accurate for photography professionals.
As part of the celebration honoring the first manned lunar landing and the first lunar photography, camera manufacturer Hasselblad is announcing another first, the launch of the H4D camera series. The first model in the new series is the H4D-60, featuring a 60 Megapixel medium format sensor.